Our Team

Bruce McConnel

Bruce McConnel is the General Manager of Food Leaders Australia, bringing with him a wealth of experience in agribusiness management. Bruce holds a Bachelor of Agribusiness and Diploma of Export Management, and has spent the last 17 years in a range of roles across the Australian finance industry. 

Before joining FLA, Bruce was Regional Manager (South West Queensland, Regional and Agribusiness Banking) for the Commonwealth Bank of Australia, and a driver of business growth across the Toowoomba and Surat Basin region. 


Bruce has expertise in beef, horticulture, grains and cotton industries and their respective supply chains and export markets. Through his previous roles he has experience in Domestic and International Trade and led the Queensland agribusiness growth strategy for Commbank. He also spent time with the National Australia Bank, including working as their Agribusiness Strategy Advisor.

Bruce brings with him an extensive client base, expertise in business development, innovation and growth, and a broad knowledge of export.

Food Leaders Australia (FLA) is a sister entity of TSBE, and exists to support the growth of food and agricultural businesses to allow them to capitalise on new market opportunities, innovation and export.

E: bruce@foodleadersaus.com.au
P: 07 46394600
M: 0499 025 118 

Wen Liu

As Food Leaders Australia grows to meet the export need and opportunity for producers in the Darling Downs, TSBE has taken the strategic direction to add a FLA China office in Shanghai. Wen Liu joined TSBE and FLA to support producers and exporters bridge the cultural and country divide with China.

With the success of AccessChina, Wen is fielding a five-fold increase in requests for assistance from members looking to access the Asian market. before taking on her role with FLA, Wen worked for three years with the Department of Foreign Affairs and Trade (DFAT) in Canberra, Australia as a professional Mandarin tutor for Australian diplomats.


During this time Wen built a strong familiarity and engagement with the bilateral Australia-China education, economic and trade subject matter. Returning to China in 2012, Wen trained diplomats at the Australian Embassy, Beijing before moving to Shanghai to work for AustCham Shanghai (Australian Chamber of Commerce). Wen is an instrumental and on-the-ground mediator for FLA trade relations in Shanghai.

Enquiries for Wen can be directed to FLA: info@tsbe.com.au  

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